Providing market intelligence for more than 35 years

In The News

Two Out of Three Households Stream Music From the Internet

Regardless of who owns how much of the pie, the growing popularity of Internet streaming is changing how consumers are listening to music. “Wireless speakers, multiroom audio systems, and soundbars constitute a growing home audio segment, which is offsetting declining sales in home theater and traditional audio components,” said Parks analyst Brad Russell. “Together, these three devices will generate $26 billion annually in global sales in 2020.”

From the article "Two Out of Three Households Stream Music From the Internet" by Janko Roettgers.

Previously In The News

When it comes to live sports, consumers show streaming services the money

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates. From the article, "When it comes to live sports, consume...

Ford and Lincoln Unveil New Digital Experience for Enhanced Connectivity

A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life. From the...

The Smart Money: How Smart Homes Are Reshaping the Insurance Industry

According to Parks Associates research, 42% of U.S. households have at least one smart home device, and the highest adopted device is the video doorbell – now in 20% of U.S. internet households. Cu...

Monitoring Matters: The Real Cost of False Alarms

In some recent studies, including ones by Parks Associates, false alarms are one of the most distressing and problematic events that can occur for a subscriber or security system user. From the art...