In The News

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

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About Parks Associates

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

NBCUniversal Inks Deal to Bring Peacock to Roku

Streaming Boom Reaches 2021 Crossroads: Can Big Media Really Catch Netflix?

'Streaming fatigue' got you down? The 'great re-bundling' could be the answer

Netflix Password Crackdown May Be “A Net Positive In The Long Term,” Analyst Claims

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