In The News

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

Parks Sees Apple Watch Market Share Gains Ahead Amidst Greater Device Engagement

Attitudes Toward IoT, Virtual Reality: Do Rewards Outweigh Risk?

Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort

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