In The News

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

Competition, Consolidation, And… Cosmo? A Look At OTT's Year To Come

Too Big To Fail? Virtual Reality Gets Big Push From Content, Cable Providers

Innovations In Content Discovery, Quality Key To Improving Users' Streaming Media Experience

HBO Now Has 800,000 Paying Subscribers Since April Launch

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