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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

Streaming service bundles are a new way to attract subscribers

The Top Retailers in Home Entertainment 2019: The Golden 12

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

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