Providing market intelligence for more than 35 years

In The News

TVE Use Now 40% Of US Pay-TV

Research from Parks Associates shows usage of authenticated video viewing, or TV Everywhere, reached 40 per cent of US pay-TV consumers in 2015, up from 22 per cent in 2013. Entertainment Habits on Connected CE Devices shows the percentage of respondents watching authenticated video at least once a month is 23 per cent, which both broadens and deepens the online video audience for pay-TV providers.

From the article "TVE Use Now 40% Of US Pay-TV" by www.advanced-television.com

Previously In The News

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...

OTT Subscription Churn Rate Steady at 18%: Parks

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates. OTT video subscript...

Roku Powers Ahead

According to findings from analyst firm Parks Associates, ownership of streaming media players has risen from about six per cent of US broadband households in 2010 to almost 40 per cent at the beginni...