In The News

TV Platforms Benefit From Easy Cancellation Policies

July 01, 2019

Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households cancel an OTT video service over a 12-month period — a rate held steady for the past three years.

From the article "TV Platforms Benefit From Easy Cancellation Policies" by Wayne Friedman.

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About Parks Associates

TV Platforms Benefit From Easy Cancellation Policies

Previously In The News

Parks: Over one-half of OTT households subscribe to multiple streaming services

Smart security gadgets could outsell professional systems 2 to 1

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

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