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TV Platforms Benefit From Easy Cancellation Policies

July 01, 2019

Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households cancel an OTT video service over a 12-month period — a rate held steady for the past three years.

From the article "TV Platforms Benefit From Easy Cancellation Policies" by Wayne Friedman.

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TV Platforms Benefit From Easy Cancellation Policies

Previously In The News

Over Two-Thirds Of U.S. Smartphone Owners Stream Music Daily

TV Everywhere Usage Grows

Morning Read: Pharma Changes Afoot As Valeant Courts A New CEO And Novartis U.S. Head Exits

Almost 50 Percent Of Smart Home Devices Are Self-Installed, Report Finds

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