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TV Platforms Benefit From Easy Cancellation Policies

July 01, 2019

Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households cancel an OTT video service over a 12-month period — a rate held steady for the past three years.

From the article "TV Platforms Benefit From Easy Cancellation Policies" by Wayne Friedman.

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TV Platforms Benefit From Easy Cancellation Policies

Previously In The News

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

Is It Time to Bring Back the TV Antenna?

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

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