In The News

TV Manufacturers Search for the Next Big Thing at CES

January 06, 2016

"From the content side, it is far easier for content producers to create HDR-enabled content than to create 4K content," says Brett Sappington, director of research at Parks Associates. "HDR doesn't require special cameras and it can be added in post-processing. That said, content producers have little incentive to create HDR content since consumers don't yet have HDR sets. Once sets start selling, content production can begin much more quickly than for 3-D or 4K."

From the article "TV Manufacturers Search for the Next Big Thing at CES" by nbcnews.com.

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About Parks Associates

TV Manufacturers Search for the Next Big Thing at CES

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

Deeper Dive—Who would buy DirecTV?

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Password sharing denies streaming services $9 billion in fees

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