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TV Everywhere Usage Reaches 40% Among U.S. Pay-TV Customers

Usage of authenticated video viewing, or TV Everywhere, reached 40 percent of U.S. pay-TV consumers in 2015, up from 22 percent in 2013, according to Parks Associates.

The Entertainment Habits on Connected CE Devices report shows the percentage of respondents watching authenticated video at least once a month is 23 percent, which both broadens and deepens the online video audience for pay-TV providers.

From the article "TV Everywhere Usage Reaches 40% Among U.S. Pay-TV Customers" by Kristin Brzoznowski.

Previously In The News

19% US Households Cancel OTT

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Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

Connected CE purchases show steady decline since 2008

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Research: 68% US homes watch NFL

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