Offering another indicator on how TV Everywhere services are performing, usage of those authenticated offerings reached 40% of U.S. pay TV subs in 2015, up from 22% in 2013, according to a new study from Parks Associates.
From the article "TV Everywhere Usage Climbs: Study" by Jeff Baumgartner.
According to a 2025 market assessment by Parks Associates, owners typically use a smart lock’s fingerprint sensor more frequently than other access methods — 73% of users report using the feature dail...
Smart locks are no longer niche. Parks Associates reports that more than one in ten US broadband households now owns a smart door lock, and adoption continues to climb as devices integrate better with...
Millions of Americans are increasingly welcoming these internet-connected devices into their most intimate spaces. Roughly 54 million U.S. households had at least one smart home device installed as of...
Streamers already offer a lighter ad load than linear TV – 4-8 min/hr. vs. 17 min with linear; but according to Parks Associates, 44 percent of consumers still feel there are too many ads. From the...
