Offering another indicator on how TV Everywhere services are performing, usage of those authenticated offerings reached 40% of U.S. pay TV subs in 2015, up from 22% in 2013, according to a new study from Parks Associates.
From the article "TV Everywhere Usage Climbs: Study" by Jeff Baumgartner.
Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...
The 90-minute session will consist of a research presentation, fireside chat and panel discussion. So far, the speaking roster includes: Steve Nason, director of research at Parks Associates; Mitchell...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...
