In The News

TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers

March 23, 2016

“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV everywhere services in the digital entertainment household,” said Parks Associates Research Analyst Glenn Hower. “As usage increases, service providers and content companies alike will need to expand their big data capabilities, allowing them to create even more personalised services for their subscribers and viewers.”

From the article "TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers" by Joseph O'Halloran.

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TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers

Previously In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

Streaming service bundles are a new way to attract subscribers

Protecting Broadband Networks by Securing the Smart Home

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