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TV Antennas Make Comeback As Pay-TV Prices Soar

January 23, 2017

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The results came from an online survey.

"What is driving this is that over time pay-TV prices have continued to go up," said senior director of research at Parks Associates. The "perceived value of pay-TV is the No. 1 reason people cancel or downgrade their pay-TV service."

From the article "TV Antennas Make Comeback As Pay-TV Prices Soar" by Bob Fernandez.

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About Parks Associates

TV Antennas Make Comeback As Pay-TV Prices Soar

Previously In The News

Apple devices have high net promotor scores across consumer electronic products

Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle

Study Shows High Consumer Expectation for Rapid Security Event Response

The Smart Money: AVS-01 Gains Traction

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