Providing Market Intelligence for 40 Years

In The News

Tubi leads top ten US FAST services list

Parks Associates released its first Top Ten US FAST Services list, with research showing Tubi, The Roku Channel, and Pluto TV in the top three positions, as the free ad-supported streaming television (FAST) market shows continued momentum in subscriber growth and engagement.

“FAST services are no longer a secondary viewing option, they are a central part of the streaming landscape,” said Michael Goodman, Director, Entertainment Research, Parks Associates. “The gap between leaders like Tubi and the rest of the market underscores the importance of content breadth, distribution partnerships, and user experience in driving viewer engagement.”

The analyst firm's quarterly surveys of 8,000 US internet households find 46% of US internet households regularly use FAST services to watch long-form video content. With advertisers following audiences into FAST environments, the sector is poised for continued growth through 2026 and beyond.

From the CSI Magazine article, "Tubi leads top ten US FAST services list"

Previously In The News

What Hulu needs to beat Netflix

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...

CES 2016: 54% of West Euro flat-panel shoppers willing to buy 4KTV

According to research from Parks Associates, among broadband households planning to purchase a flat-panel TV, 59% in the UK, 57% in France, 53% in Spain and 49% in Germany plan to purchase a 4KTV even...

Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements

Thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates that more than half of the thermost...

Majority Of Consumers Watch Long-form And Short-form Mobile Video

Citing leading provider AT&T, Parks analysts also noted that mobile operators will likely continue to explore new and novel strategies to attract mobile data subscribers. "AT&T is looking to leverage...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive