Providing Market Intelligence for 40 Years

In The News

Tubi leads Parks Associates US FAST ranking

Tubi, The Roku Channel and Pluto TV are the top 3 FAST services in the United States, according to a new ranking from Parks Associates.

The research firm said 46% of US internet households now regularly use FAST services to watch long-form video content.

Parks Associates’ first Top Ten US FAST Services list places Tubi in first position, followed by The Roku Channel, Pluto TV, Samsung TV Plus and Xumo Play.

Michael Goodman, director, entertainment research at Parks Associates, said FAST services were “no longer a secondary viewing option” but had become central to the streaming landscape.

He said the gap between leading services such as Tubi and the rest of the market underlined the importance of content breadth, distribution partnerships and user experience.

Parks Associates said the growth of FAST reflects subscription fatigue and rising streaming costs, with advertisers increasingly following audiences into free ad-supported streaming environments.

From the article, "Tubi leads Parks Associates US FAST ranking" by Julian Clover

Previously In The News

Changing The Channel On Instant Video Serivces

"Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new services, trying a service and cancelling before the trial period ends or w...

Amazon Takes On Netflix With New Standalone Streaming Service

Amazon boasts an increasingly impressive roster of content in its video service, with high-budget original shows like "The Man In The High Castle" and the forthcoming show by the "Top Gear" team. B...

Sixth Of US Broadband Households Subscribe To An OTT Sports Service

Research from Parks Associates has revealed that 16% of US broadband households have a sports video service subscription through over-the-top (OTT) video. parks 6 May 2016The Subscriptions and Chur...

VR Primed For US Take-Off As 2.3MN Homes Own Headset

Parks believes that as more households adopt VR devices, and become part of the consumer-based Internet of things (IoT), they will emerge as a new way to experience content streams coming into the hom...