"Online giants have the scale and technology to take risks in new areas of innovation," said Parks Associates. "In some cases, these innovations are transforming whole sectors of the connected home."
In fact, Parks Associates believes that voice control is the key to unlocking the consumer IoT market and will prove to be the prevailing connected device trend of the coming year, because consumers are already more than at ease with a host of smart devices around their homes.
From the article "Total Number Of IoT Devices To Reach 46 Billion By 2021: Research" by www.gadgetsnow.com
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