.bmp)
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT services, with 5% of broadband households cancelling the service over the 12 months.
According to Parks Associates, the overall estimated OTT churn figure had edged up to one in five homes at the end of the year from 18% at the end of the second quarter. Netflix’s estimated churn rate also edged up, from 4% to 5% of broadband households. The 12-month churn rate included those who cancelled at the end of their free trial period.
From the article "Top Three Dominate As US OTT Churn Edges Upwards" by www.digitaltveurope.net
Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of t...
“For merchants with a loyal customer base, mobile payment functionality is a helpful addition to a merchant-specific mobile wallet that allows customers to earn loyalty rewards, save gift cards, and r...
It is predicted by Parks Associates that a staggering 86 million streaming kind of media players would be sold all over the world in 2019. Christian Cinema has previously launched an app. This creatio...
According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in...
