Providing Market Intelligence for 40 Years

In The News

Top 10 IoT trends for 2017

A new study released by Parks Associates this year revealed wearables and smart watches are expanding as healthcare tools are integrated more with other IoT applications.

According to the report, while the market for smart watches, and for wearables overall is in the early stages, there are significant growth opportunities for both manufacturers and app developers.

Parks Associates research shows that consumers primarily use smart watches for health and wellness tracking (58 per cent) and receiving notifications (57 per cent).

Early consumer data also showed smart watches have an advantage over fitness trackers regarding usage with sports and outdoor activities. According to the report, brands like Apple have taken notice of these use cases and are looking to capitalise on its users’ needs with the Apple Watch Series 2, which has GPS and water-resistant features to enhance these types of activities.

From the article "Top 10 IoT trends for 2017" by Azadeh Williams.

Previously In The News

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...