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Too much TV? Enter HBO Max, the latest streaming wannabe

May 27, 2020

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with discounts after the launch limited to some AT&T customers as well as a one-week free trial. Other new streaming services such as Disney Plus and Quibi launched with cheaper prices and bigger discounts.

From the article "Too much TV? Enter HBO Max, the latest streaming wannabe" by Tali Arbel.

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About Parks Associates

Too much TV? Enter HBO Max, the latest streaming wannabe

Previously In The News

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Apple Looks To Expand Healthcare Presence

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

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