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To save money, Americans are considering ad-supported streaming offers

February 02, 2024

Tiers with advertising could help stem the loss of financially challenged subscribers from platforms, since according to a Parks Associates study, three out of ten American households unsubscribe from streaming services to save money.

From the article, "To save money, Americans are considering ad-supported streaming offers" in The Star

Previously In The News

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

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About Parks Associates

To save money, Americans are considering ad-supported streaming offers

Previously In The News

Comcast is totally okay with you not having an Xfinity set-top box

Password sharing denies streaming services $9 billion in fees

Could streaming giants start to clamp down on password sharing?

The U.S. has nearly 300 OTT services to choose from

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