Providing Market Intelligence for 40 Years

In The News

TMA Mid-Year Meeting Examines Monitoring Beyond Usual Use Cases

Among the featured presenters on Tuesday was Elizabeth Parks, president of Dallas-based research firm Parks Associates. Her presentation, titled “Value of Monitoring: Expanding Beyond the Traditional Use Cases,” centered on new opportunities that are emerging for professional monitoring services to deliver new benefits to today’s connected consumers.

One area Parks discussed briefly was the rise in asset tracking, including the use of tiles for real-time identification and location of goods paired with professional monitoring. This corresponds with the upcoming release of the Apple AirTag, a small circular tag that allows users to track items within Apple’s “Find My” app on iOS.

Parks also referenced ADT, which is expanding into the enterprise market with this type of technology.
“When you see that happening in the enterprise or commercial market, it won’t be too far off that it will trickle down to the consumer space,” Parks said. As RFID costs continue on a downward trend, “I think we’re going to continue seeing monitoring services that are tied to smart tags as a real opportunity.”

Another burgeoning service the research firm is following closely in the connected home space is indoor air quality and the role for professional monitoring solutions. Prior to COVID-19, a lot of consumers may not have given the topic much thought. However, Parks Associates has recently queried consumers about health conditions that concern them and found that 30% of all broadband households have experienced allergies. Almost half report some kind of indoor air quality health-related condition.

“This is 30 million households that show that they have some kind of allergy and potentially have an interest in air quality services,” she said.

Parks cited a specific data point: 43% of security system owners with professional monitoring are very likely to subscribe to services that analyze air quality and recommend an action for $2.99 a month. “That may be a small amount of money per month, but is adding to that larger service offering,” she said.

From the article "TMA Mid-Year Meeting Examines Monitoring Beyond Usual Use Cases" by Rodney Bosch.

Previously In The News

More Americans now pay for streaming video content than cable television, survey finds

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Three out of four consumers worry about internet hacking

Hacking concerns are high among consumers, particularly those who own connected devices. Worry that their computers could be hacked, and their broadband connections too, is high, said a new report fro...

Smart home devices have a big data problem, and it's growing

That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive