User experience defines the operator’s video services for consumers,” said Brett Sappington, senior director of research at Parks Associates. “Every pay-TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetization. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere.”
From the article "Tivo Drops New TV Platform Ahead of CES."
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Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...
A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...