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Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There is still work to do on this front: Parks Associates’ home energy management data released in March 2016 show 70% of households with smart energy devices report saving money due to reduced energy consumption. That said, 83% of U.S. broadband households do not know the price they are paying for electricity. If devices can be optimized to save more energy and money while maintaining comfort, and that benefit is demonstrated and communicated to consumers, that tangible value will spur greater adoption.