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Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month.
While content is a risky business, analysts believe it's a way to keep customers engaged.
"Verizon is looking to the future," said Brett Sappington, director of research of consulting firm Parks Associates. "It's about being able to create an audience, and increasingly that audience is going to mobile and moving away from traditional forms of media."
From the article "Three Reasons Why Verizon Would Be A Good Suitor For Yahoo" by Tracey Lien.
US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
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