Providing market intelligence for more than 35 years

In The News

Three-Quarters Of Patients Would Use Health Tracker

The fitness tracker sector is estimated to triple from $2 billion in 2014 to $5.4 billion by 2019, according to Parks Associates, a market research and consulting firm specializing in emerging consumer technology products and services. Its research data also found adoption of connected health devices jumped from 24 percent of U.S. households in early 2013 to 30 percent by the end of 2014.

From the article "Three-Quarters Of Patients Would Use Health Tracker" by Christine Kern.

Previously In The News

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Watch Out “Trump TV”—Glenn Beck’s TheBlaze Is Coming To Sling TV

The deal is a coup for Beck, whose network has struggled to find carriage with some traditional cable systems. Sling, which launched in early 2015, has emerged as one of the most popular services for...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...