Providing market intelligence for more than 35 years

In The News

Three in ten US households unsubscribe from streaming platforms to save money

Three in ten US households unsubscribe from streaming platforms to save money

According to Parks Associates' "Video Services: Shifting Demand" report , 29% of internet-using households decided to unsubscribe from a streaming service to save money. The annual churn rate of streaming platforms is 47%, the study said.

“Consumers’ attention to price and content underscores the central role of value in consumer decision-making,” said Sarah Lee, research analyst at Parks Associates. “In the absence of high-quality content, subscriber loss becomes inevitable, making content diversity as much a cornerstone of profitable growth as price consideration.”

From the article, "Three in ten US households unsubscribe from streaming platforms to save money" from LaDepeche.fr

Previously In The News

Amazon Shuts Down Smart Home for a Week Over Racist Slur Claim

In May, a white paper by Parks Associates, a market research firm, compiled with Iris, a cyber protection company, found among 10,000 internet-connected households surveyed, nearly half reported exper...

Music Piracy Is Still a Problem — But It’s a Manageable One

Film piracy increased by 38.6% last year, according to anti-piracy tech company Muso, and by 2027 the streaming video on-demand business could lose $113 billion annually from content theft, per an Apr...

Study: Rural Viewers Love Their Local TV Channels More Than Ever

Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcas...

5 Top Residential Security Trends to Watch in 2023

The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive