Three in ten US households unsubscribe from streaming platforms to save money
According to Parks Associates' "Video Services: Shifting Demand" report , 29% of internet-using households decided to unsubscribe from a streaming service to save money. The annual churn rate of streaming platforms is 47%, the study said.
“Consumers’ attention to price and content underscores the central role of value in consumer decision-making,” said Sarah Lee, research analyst at Parks Associates. “In the absence of high-quality content, subscriber loss becomes inevitable, making content diversity as much a cornerstone of profitable growth as price consideration.”
From the article, "Three in ten US households unsubscribe from streaming platforms to save money" from LaDepeche.fr
The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...
William Blair upgraded Netflix, Inc. (NASDAQ:NFLX) to Outperform in August 2016 and believes there continues to be upside potential for the streaming video leader. Through William Blair's research, it...
