Providing Market Intelligence for 40 Years

In The News

Third Of UK Broadband Homes Subscribe To OTT Video

“New OTT video market entrants, especially those with paid services, will have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough that there are market opportunities for new OTT video players,” said Parks Associates director of research, Brett Sappington.

The research claims that just 15% of pay TV households in the UK subscribe to premium movie channels, though 32% of pay TV homes subscribe to a premium sports package.

From the article "Third Of UK Broadband Homes Subscribe To OTT Video" by digitaltveurope.net.

Previously In The News

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...

How Attractive is 5G Fixed Wireless?

How attractive is 5G fixed wireless as a substitute product for existing fixed network internet access? Substantial, according to a new Parks Associates survey. According to Craig Leslie, Parks Ass...