Providing market intelligence for more than 35 years

In The News

Things look rosy for the Apple Watch as wearable sales are predicted to boom

If you can believe two new research reports, things look sunny for the Apple Watch in the months ahead. New data from Parks Associates says that smart watch adoption has nearly doubled — from four percent of U.S. broadband households at the start of 2014 to seven percent now, with 10 percent planning to buy a smart watch by midyear 2016.

From the article "Things look rosy for the Apple Watch as wearable sales are predicted to boom" by the Dealerscope staff.

Previously In The News

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

Samsung’s Peacock Standoff with NBCUniversal Shows Power of TV Makers

Smart TVs are gradually becoming more common than separate streaming devices. As of the third quarter last year, 56% of households with broadband owned smart TVs while 43% owned streaming devices, acc...

Original Content And World Domination: New Report Shows Netflix is Absolutely Killing It

The driving force behind these mammoth figures seem to be Netflix’s endeavour to create excellent original content – pouring an insane amount of cash into shows like Stranger Things, House of Cards an...

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...