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According to the research firm Parks Associates, about 23 percent of millennial heads of households subscribe to only over the top TV service such as Netflix.

From the article "There's More To "O.J.: Made In America" But ESPN Satisfied With Five Parts" by David Barron.

Previously In The News

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Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...

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OTT Annual Churn Rate Dips Slightly

This suggests that the all-important churn rate for services such as Netflix, Amazon Video and Hulu isn’t fluctuating — with 8 out of every 10 U.S. broadband household that has such a service sticking...

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The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...