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According to the research firm Parks Associates, about 23 percent of millennial heads of households subscribe to only over the top TV service such as Netflix.

From the article "There's More To "O.J.: Made In America" But ESPN Satisfied With Five Parts" by David Barron.

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Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new...