Providing market intelligence for more than 35 years

In The News

The wearables battlefield is strewn with casualties

The elephant in this room is, of course, the Apple Watch, which is gently eroding everyone else's position in the smartwatch world. Parks Associates believes that, across 2016, the company sold 12 million devices, which rings true enough. Whatever the third-generation device brings, it's likely that it will, again, use the combination of Apple's brand and its utility to embarrass the rest of the field.

From the article "The wearables battlefield is strewn with casualties" by Daniel Cooper.

Previously In The News

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...

How Home Automation Can Provide a Good Night’s Sleep

A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...