Providing Market Intelligence for 40 Years

In The News

The wearables battlefield is strewn with casualties

The elephant in this room is, of course, the Apple Watch, which is gently eroding everyone else's position in the smartwatch world. Parks Associates believes that, across 2016, the company sold 12 million devices, which rings true enough. Whatever the third-generation device brings, it's likely that it will, again, use the combination of Apple's brand and its utility to embarrass the rest of the field.

From the article "The wearables battlefield is strewn with casualties" by Daniel Cooper.

Previously In The News

Startup Talk: AT&T Joins Verizon With Announcement Of 5G Network Roadmap, Speeds 100x Faster

Dallas-based marketing research firm Parks Associates has released new mobile research showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like i...

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

CONNECTIONS™ Conference

OCF is an Official Supporter of the 20th-annual CONNECTIONS™: The Premier Connected Home Conference, hosted by international research firm Parks Associates, May 24-26, San Francisco. The average U....