Providing market intelligence for more than 35 years

In The News

The VR Experience: Challenges for a Growing Market

The various VR technology approaches present unique user experience issues that current-generation VR headsets have yet to solve.

Feedback on the user experience from those who own or have tried VR headsets has been mixed, based on Parks Associates data. While the majority of survey respondents said they would like to be able to experience VR in their own homes, more than half also reported that they did not think the experience would be worth the extra expense of buying a headset. Most indicated that the experience exceeded their expectations, but one-fifth said it did not. One-third found the VR experience disorienting or uncomfortable.

From the article "The VR Experience: Challenges for a Growing Market" by Hunter Sappington.

Previously In The News

Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros

Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...

2018 Market Report: Security and the Smart Home Installation Channel

More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...

Z-Wave’s S2 Framework Provides Advanced IoT Security for the Smart Home

Gartner predicts 21 billion IoT devices will be in the market by 2020 and the burgeoning IoT market will be sensitive to security as the sheer number of connected devices means more attack vectors and...

How Do Consumers Research Smart Home Gear?

Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...