Providing Market Intelligence for 40 Years

In The News

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300.

The firm said the total is more than double the amount when compared to 2014.

Within the past nine months, a number of major OTT services have made waves within the industry: NBCUniversal launched Peacock and WarnerMedia launched HBO Max. ViacomCBS is also planning a re-vamped CBS All Access and changing the name to Paramount+ while Apple and Disney continue to pour millions into promoting and building up their own streaming services released just last year.

The market research group also found that only six services have thrown in the towel so far in 2020. However, the report came out before Quibi this week confirmed it’s shutting down. Regardless, it’s a huge decline compared to 2018 when 19 services left the marketplace.

This spells trouble for theaters throughout the U.S. that have rushed to reopen despite an absence of mainstream blockbusters and a growing number of COVID-19 cases.

"As theaters began to reopen over the summer, film studios had to weigh their options in releasing new titles," said Steve Nason, research director at Parks Associates, in a statement. "The decision to delay the latest James Bond film ‘No Time to Die’ hit the theater industry hard, and Disney's announcement to move the Pixar film ‘Soul’ to Disney+ shows studios are putting more emphasis on streaming as many theaters remain closed or at limited capacity. We could see studios who also own streaming services experiment more with different transactional and windowing options within their offerings, as Disney did with ‘Mulan’ on Disney+ in September."

With many Americans still under some form of quarantine, critics suspect theaters are unlikely to recapture their audiences any time soon. 

From the article "The U.S. has nearly 300 OTT services to choose from" by Christian Balderas.

Previously In The News

Best 4K Streaming Media Devices of 2023

If you’ve bought a TV lately, there’s a good chance that it’s a smart TV with the ability to stream TV shows and movies, no extra devices needed. These days, 63 percent of all U.S. homes with internet...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive