Because while the bulk of American households still have a cable or satellite TV package, the percentage is shrinking with each passing year. And those who aren’t ready to cut the cord completely are ready to cut back: Twice as many pay TV subscribers downgraded (12 percent) their pay-TV service than upgraded (6 percent) it in 2016, according to Parks Associates.
From the article "The TV Tipping Point: Where Do We Go From Here?" by Jennifer Van Grove.
Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever. But not all Apple consumers made the switch. According to research firm Pa...
Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...
Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...
Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...
