In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks Associates.
"That's a significant increase and a steady trend upward," said Brett Sappington, who as senior director of research at Parks Associates tracks trends in TV viewing. "There is a bit of a renaissance for the antenna. For many years, the trend in the U.S. was in the rise of pay TV as a primary entertainment option for consumers. But, if you look worldwide, over-the-air broadcasts are by far the dominant way people watch TV channels."
From the article "The TV Antenna Rises Again" by Jennifer Van Grove.
SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...
This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...
Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it c...
