Providing Market Intelligence for 40 Years

In The News

The Streamers Fight For Position

But now, you don’t have to back into asking people about streaming media. They get it. And they also get it. A just-out report from Barbara Kraus, director of research for Parks Associates, calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from streaming sticks lie Google Chromecast, Amazon's Fire TV Stick, and Roku's HDMI Streaming Stick.

Parks Associates calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from streaming sticks lie Google Chromecast, Amazon's Fire TV Stick, and Roku's HDMI Streaming Stick.

From the article "The Streamers Fight For Position" by P.J. Bednarski.

Previously In The News

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...