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The Sound Of The Internet Of Things (And Why It Matters For Brands)

January 20, 2017

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global consumer technology trade show. And the leading digital living research company, Parks Associates, predicts that there will be almost 55 million smart home devices in our homes by 2020.

From the article "The Sound Of The Internet Of Things (And Why It Matters For Brands)" by Roscoe Williamson.

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Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...

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About Parks Associates

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Previously In The News

12% of Canadian broadband households have smart home device

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Roku is Making TV Speakers, But They Only Work with Roku TVS

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

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