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The Sound Of The Internet Of Things (And Why It Matters For Brands)

January 20, 2017

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global consumer technology trade show. And the leading digital living research company, Parks Associates, predicts that there will be almost 55 million smart home devices in our homes by 2020.

From the article "The Sound Of The Internet Of Things (And Why It Matters For Brands)" by Roscoe Williamson.

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Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

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About Parks Associates

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Previously In The News

Sling TV: How Many Subscribers Does It Have?

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

Wearables trends reflect growing use of analytics, customized value proposition

mHealth Looks to Solve the Diabetes Care Management Conundrum

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