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The Sound Of The Internet Of Things (And Why It Matters For Brands)

January 20, 2017

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global consumer technology trade show. And the leading digital living research company, Parks Associates, predicts that there will be almost 55 million smart home devices in our homes by 2020.

From the article "The Sound Of The Internet Of Things (And Why It Matters For Brands)" by Roscoe Williamson.

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The two, opposing IoT r/evolutions in play

Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

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One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

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About Parks Associates

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Previously In The News

63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

The two, opposing IoT r/evolutions in play

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

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