Providing Market Intelligence for 40 Years

In The News

The Smart Money: Residential Security Continues Market Shift

Parks Associates’ data shows that consumers no longer view security as a fixed installation, but as an adaptive service. AI-enhanced cameras, integrated subscriptions, and flexible monitoring options have changed the consumer relationship between “safety” of the home and the providers of these products and services.

From 2022 to 2025, device-only adoption has doubled from 7% to 14%, which translates to about 17 million households that own a networked camera, video doorbell, or floodlight camera. Paid service adoption across security systems and security devices also increased from 30% in 2022 to 35% in 2025.

Professional monitoring of security systems still commands most subscriptions (57% of paid services), yet self-monitoring of systems continues to grow, representing nearly one-fifth of the paid base. Among households without systems, 66% of video doorbell owners and 63% of smart camera owners pay for at least one service, most commonly video storage and emergency alerts to users’ phones. This trend highlights a critical dynamic: consumers equate ongoing payment with functionality, not necessarily monitoring 24/7.

From the article, "The Smart Money: Residential Security Continues Market Shift" by Daniel Holcomb

Previously In The News

Wi-Fi Certified Smart Home Designs Offered by Lennar Homes: Assurance of Strong, Reliable Home Wi-Fi

According to Parks Associates, more the 12 million households will have a smart water leak detector, more than 40 million will have a smart thermostat, nearly 50 million will have a smart light bulb,...

Evolution of the 4th Utility: Fixed Broadband

In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband serv...

Canny and Connected

A recent Parks Associates market snapshot noted the explosion of smart home services, with more than one-quarter of U.S. broadband households reporting to own at least one connected device, a number s...

Canny and Connected

A recent Parks Associates market snapshot noted the explosion of smart home services, with more than one-quarter of U.S. broadband households reporting to own at least one connected device, a number s...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive