Parks Associates projects that the U.S. smart home device market will generate $15 billion in annual sales revenue by 2029.
While DIY remains the entry point for many households, Parks Associates’ research shows that 29% of consumers ultimately turn to professionals for help, even if they first attempt self-installation.
Parks Associates data indicates year-over-year increases in professional installation across categories, but smart lighting in particular shows notable expansion.
Parks Associates reports that Net Promoter Scores (NPS) for smart cameras reach 49 when installed professionally, compared to 41 for self-installed units.
From the article, "The Smart Money: Professional Installation Gains Ground" by Elizabeth Parks
When it comes to streaming set-top boxes, the Apple TV may get most of the attention, but it's not the device used by most in the US for streaming video. According to a new study by the research fi...
A May study from Parks Associates showed out of 43% of U.S. households that have streamed live content in the past three months, 61% recently watched a live sporting event. Paul Erickson, director of...
Did you know that currently, 33% of broadband households have a security system with professional security monitoring? Join leading industry executives and analysts at Parks Associates’ interacti...
Join Parks Associates’ Jennifer Kent, VP of Research and Chris White, Senior Analyst, for an interactive in-person session, on Thursday, September 29 at 11:30 AM and 3:00 PM CT at the 2022 CEDIA Expo...
