Providing Market Intelligence for 40 Years

In The News

The Smart Money: Professional Installation Gains Ground

Parks Associates projects that the U.S. smart home device market will generate $15 billion in annual sales revenue by 2029.

While DIY remains the entry point for many households, Parks Associates’ research shows that 29% of consumers ultimately turn to professionals for help, even if they first attempt self-installation.

Parks Associates data indicates year-over-year increases in professional installation across categories, but smart lighting in particular shows notable expansion.

Parks Associates reports that Net Promoter Scores (NPS) for smart cameras reach 49 when installed professionally, compared to 41 for self-installed units. 

From the article, "The Smart Money: Professional Installation Gains Ground" by Elizabeth Parks

 

Previously In The News

Multifamily Residences Turn to Tech for Tenant Appeal, Efficiency: Report

Fast, secure, reliable connectivity is now an expectation at multifamily residences, according to a report released Monday by market research and consulting company Parks Associates and Xfinity Commun...

Can AI decide who’s a threat at your door? A new SimpliSafe camera aims to find out.

“I would say what they’re doing is quite advanced,” said Elizabeth Parks, president of market research firm Parks Associates. She said it’s one of many efforts by home security companies to embed AI t...

Old apartment buildings have some big broadband infrastructure problems

A majority (82%) of multi-dwelling units (MDUs) over 10 years old report internet connectivity challenges, according to a recent study from Comcast’s Xfinity Communities in collaboration with Parks As...

OliverIQ Releases Multi-Protocol Hub with Complete Smart Home as a Service Offering

"The smart home market is maturing, but the experience remains disjointed. Just 40% of smart home device owners coordinate their smart home devices in routines or wider automations. Plus, difficulty w...