Parks Associates' recent custom research with SKBM reveals the impact of new tech in multifamily housing.
The impact of these solutions can vary widely, depending on the age of the building and the potential threat posed by water leaks. Parks Associates’ recent custom research with SKBM reveals that they reported the highest returns for water leak detectors in portfolios including older properties – built before 2000 – and high-rise buildings.
From the article, "The Smart Money: MDU Technology Overview" by Kristen Hanich
A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four. From t...
A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...
Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...
In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...
