Providing Market Intelligence for 40 Years

In The News

The Smart Money: Deep Dive on the False Alarm Issue

95__rspndr_charts_and_graphs15

Consumers who invest in professional monitoring services for their security systems do so with the expectation of rapid and reliable response in life-threatening situations; in fact, 87% of security owners say reliable and fast response to security events was important to their system purchase decision, according to Parks Associates.

95__rspndr_charts_and_graphs11

Parks Associates research from Q2 2021 shows about 62% of security system owners experience a false alarm each year, and two in three of them will pay a fine for them; however, in Q4 2023, a quarter of respondents do not believe they will get fined for too many false alarms, and a further 43% are unsure. These findings indicate that consumers are largely unaware of the realities of law enforcement response today and their personal liability for fees and fines should too many false alarms occur.

This same dynamic highlights a critical risk for the security industry – Parks Associates research indicates that system owners are largely unaware of the problem of alarm de-prioritization among law enforcement due to false alarms. Instead, they incorrectly assume that a professionally monitored system will result in faster response.

From the article, "The Smart Money: Deep Dive on the False Alarm Issue" by Daniel Holcomb

Previously In The News

Streaming Services Reckon With Password-Sharing "Havoc"

Password sharing has serious economic consequences. In 2019, companies lost about $9.1 billion to password piracy and sharing, and that will rise to $12.5 billion in 2024, according to data released b...

Four highlights from Roku’s (ROKU) Q4 earnings report

In its shareholder letter, Roku stated that according to research from Parks Associates, 43% of all broadband households in the US that currently pay for traditional TV are likely to switch to streami...

Streaming Wars Casualties: Cable TV Channels on Chopping Block

Driving this oncoming consolidation are two factors: managing the decline of the traditional pay TV business, while also investing in direct-to-consumer streaming offerings. “They are all trying to fi...

AnyClip Extends Reach of Licensed Content through Partnership with LKQD®

Over the past few years, consumers have migrated to a new set of devices for video consumption. The proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, ha...