Register

I agree with the Privacy Policy

In The News

The Smart Money: Deep Dive on the False Alarm Issue

May 20, 2024

home automation

SecurityInfoWatch.com

professional monitoring

95__rspndr_charts_and_graphs15

Consumers who invest in professional monitoring services for their security systems do so with the expectation of rapid and reliable response in life-threatening situations; in fact, 87% of security owners say reliable and fast response to security events was important to their system purchase decision, according to Parks Associates.

95__rspndr_charts_and_graphs11

Parks Associates research from Q2 2021 shows about 62% of security system owners experience a false alarm each year, and two in three of them will pay a fine for them; however, in Q4 2023, a quarter of respondents do not believe they will get fined for too many false alarms, and a further 43% are unsure. These findings indicate that consumers are largely unaware of the realities of law enforcement response today and their personal liability for fees and fines should too many false alarms occur.

This same dynamic highlights a critical risk for the security industry – Parks Associates research indicates that system owners are largely unaware of the problem of alarm de-prioritization among law enforcement due to false alarms. Instead, they incorrectly assume that a professionally monitored system will result in faster response.

From the article, "The Smart Money: Deep Dive on the False Alarm Issue" by Daniel Holcomb

Previously In The News

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

YouTube TV goes live in Google's biggest swipe at Comcast yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

What percentage of people pay after free Netflix trial ends?

Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...

Apple's Services Push Gives It a Fresh Incentive to Launch a New Apple TV

Apple TV's share of the streaming player market is still believed to be well below that of Roku (ROKU - Get Report) and Amazon's. A survey done by research firm Parks Associates indicated that Apple T...

‹
1
2
...
400
401
402
403
404
405
406
...
730
731
›