Providing Market Intelligence for 40 Years

In The News

The Smart Money: AI Moves from Promise to Platform

At Parks Associates' CONNECTIONS Conference, the AI data was encouraging, but the gaps – trust, complexity, and monetization – remain unsolved.

AI dominated all three days of Parks Associates' 30th annual CONNECTIONS Conference, linking security, energy, health, broadband, and workforce – but monetization, trust, and reduced complexity will determine how fast it transforms everyday living.

Across three days of Parks Associates' 30th annual CONNECTIONS Conference, AI emerged as the defining theme linking security, energy, broadband, infrastructure, mobility, and the future workforce. The message was consistent: AI is here, but the industry's ability to monetize it, build trust around it, and make it useful without overwhelming consumers will determine how quickly it transforms everyday living.

Parks Associates research shared during the opening workshop found that 58% of U.S. internet households use AI, while 16% pay a fee for AI tools. Jennifer Kent, SVP and principal analyst, noted that consumers now own an average of 17.8 connected devices – a wide installed base for AI-enabled services. But adoption does not equal trust. AI tools carry a Net Promoter Score of just 4, underscoring a significant gap between usage and confidence.

Additional data points from Parks Associates research of 8,000 U.S. internet households:

  • Roughly 50% of households have some form of security solution.
  • 31% of consumers intend to upgrade their security camera.
  • Rapid Response Monitoring reports it can clear 93% of calls without dispatching when richer context is available.
  • John Mack of Raymond James cited roughly $8 trillion in cash on corporate balance sheets globally, creating investment pressure around AI-enabled security and safety.

From the article, "The Smart Money: AI Moves from Promise to Platform" by Elizabeth Parks

 

Previously In The News

O'Reilly returns with a smaller soapbox, vowing 'the truth will come out'

Even if he is ultimately successful, O’Reilly probably will find that his podcast audience will be a fraction of the size of the crowd that faithfully tuned into “The O’Reilly Factor” on Fox News, whi...

Getting smarter about temperature control

The number of connected households that have smart thermostats more than doubled in the past two years, according to market research firm Parks Associates. With 36 percent of broadband-using household...

Twitter teams up with Bloomberg on 24/7 streaming news; stock jumps

Twitter is looking for ways to grow its video services and garner more video advertising dollars. It sees live news as a natural focus. In an internal document obtained by Bloomberg last year, Twitter...

Facebook's latest ambition: becoming a hub for TV-style content

It’s a small price to pay for a company with more than $32 billion in cash and marketable securities — compared with about $1.2 billion for Netflix — to establish itself as a prime destination in the...